THE IDEAL-SCOPE DIAMOND ™ SALES SYSTEM

If a shopper for a large diamond visits 10 stores or Internet sites, there’s a 9 in 10 chance they might not buy from you. Converting lookers into buyers is your key to growth and profitability.Every jeweler tells the same 4C’s story, and sells commoditized certed stones.Everyone swears on granny’s grave that they only stock the ‘very best cut’. Some stores sell expensive branded cuts, often at reduced margins.